The Disney color craze is still in full effect after last year’s great Rose Gold merchandise rush. Now Disney is about to release a new color to the masses and Walt Disney World Annual Passholders will get first pick at a V.I.Passholder Pop Up event . Debuting this time is the new Frozen inspired Arendelle Aqua color which will be adorned on tons of new goods from backpacks, to ears, and the ever popular spirit jerseys.

The event will be taking place September 10th from 6:30 p.m. to 8:30 p.m. and will be located in Future World West right next to the Flavors with Fire Food & Wine booth. This limited edition pin will also be up for grabs, so don’t miss it.

Along with all the fun merchandise, Passholders can also be first to try out some of the new tasty treats that will be available for purchase around Epcot. Each and every item from the slushies, to the sponge cake, and cupcake all celebrate the new blue with Arendell Aqua highlights throughout.

To attend the event, bring your valid annual pass card and a photo ID and show the cast members at the entrance. Don’t forget, you also get 20% off merchandise with your annual pass! The full reveal of the entire Arendelle Aqua Collection will take place Friday, September 13th.

Source: Disney Parks Blog